Mobile Marketing

Sr. Mobile Marketing Manager Traffic and Acquisitions at Amazon Development Centre, London in mumbai Full Time

Job description

Proxy Services , performance testing ,3d design ,A level ,ABAP Technical Consultant ,Access , advanced excel , amazon web service ,Amazon Web Services , amazon webservice , android App ,Apache Web Server ,Aqualogic Service bus; Exp: 2-5 years; Amazon Video is changing the way people watch movies and TV shows, offering two ways to instantly stream and watch videos. Our mission is to build the widest selection of digital video content and make it trivially easy for customers to enjoy wherever and whenever they want. In the US, customers can rent or buy more than 200,000 new release movies, next-day television shows, and classic favorites, or with an Amazon Prime membership, customers can have unlimited access to more than 40,000 titles for no additional charge. We are looking for customer obsessed, data driven entrepreneurs to join our growing team. Solve some of the hardest problems for our customers. If you want operate at start up speed, solve some of the hardest problems and build a service which customers love, Amazon Video might just be the place for you. Amazon videos marketing team is seeking an experienced marketing professional to design, implement and lead performance marketing on mobile, living room and all other portable devices. This is an opportunity for you to spearhead performance display advertising initiatives for Amazon video and help in scaling up the mobile and devices channel, as a member of the traffic and customer acquisitions team. You will have deep knowledge of mobile advertising campaigns, networks and the mobile customer. You will have proven success in driving results in B2C customer acquisition, lead generation, subscriber conversion and/or revenue generation. You will be comfortable working with complex challenges, and understand the value of rapid test and learn approaches. You will be savvy about how to leverage large data sets to create sophisticated advertising programs leveraging the latest technologies such as advanced behavioral targeting, ad retargeting, real-time bidding (RTB), demand side platforms (DSP), and dynamically generated creative. The overall traffic and customer acquisition team is responsible for acquiring quality traffic (internally from and externally), converting traffic to customers and driving action. Additionally, the team will focus on unblocking marketing initiatives that prevent increased customer conversion within these pipelines as well as developing a strong pipeline of customers interested in streaming video. Help create the future of Indian digital entertainment with Amazon. The roles responsibilities include Lead, establish, implement and measure the effectiveness of mobile and other portable devices advertising program initiatives to drive awareness and adoption for Amazon Video India. Drive the implementation of new scalable, cost-efficient campaigns and maximize ROI. Leverage internal Amazon marketing channels as well as external marketing channels such as mobile advertising to drive app downloads, mobile web traffic, and overall mobile customer acquisition. Establish and optimize a variety of mobile advertising partnerships to drive greater adoption of mobile web and app products and services. Champion fundamental customer experience elements of our mobile products and services to ensure that the right voice and high-quality content are maintained. Demonstrate ability to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing advertising campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems). Collaborate closely with mobile technical and business teams within Amazon as well as external vendors to manage simultaneous time-sensitive projects. Coordinate with other cross-Amazon Mobile marketing professionals to leverage relationships, establish best practices for marketing and advertising and collaborate on a unified Amazon vision in the mobile space. Proactively share and learn best practices from other Amazon display and search teams in India and across the world Manage internal, agency and other external relationships to run campaigns across a wide array of networks and mediums, reaching maximum current and potential Amazon customers. Stay abreast of new tools, trends, and best practices in mobile advertising; evangelize them throughout Amazon IN Communicate regularly with senior leadership, internal stakeholders and traffic team colleagues to understand objectives and opportunities.


Computer Software and Information Technology and Services

Employment type



Mid-Senior level

Job function


Job Overview

  • Date Posted: Posted 5 years ago
  • Location: mumbai
  • Job Title: Sr. Mobile Marketing Manager Traffic and Acquisitions at Amazon Development Centre, London in mumbai
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