The candidate would be required to engage with our client in the following ways:

1. Social Media Management

• Build and execute social media strategy through competitive research,

platform determination and benchmarking and audience identification.

• Set up and optimize company pages within each platform to increase the

visibility of company’s social content.

• Continuously improve by capturing and analyzing the appropriate social

data/metrics, insights and best practices, and then acting on the

information.

• Creating tracking mechanisms for social media promotion to sales at the

restaurant.

2. Affiliate Management

• Identifying and recruiting new affiliates

• Maintaining stimulating relationships with the current affiliates

• Developing and monitoring affiliate promotions

• Reporting for affiliate marketing promotions and activity

• Maintaining on-going communication campaigns

• Identifying and implementing other opportunities to enhance the

affiliate program

• Keeping affiliates up to date on new products and any program

enhancements

• Continually motivating affiliates to perform better

• Keeping track of affiliate sales.

• Monitoring and reporting on competitors’ affiliate campaigns and

promotions

• Setting up a feedback mechanism for each client.

• Up-selling company products to clients.

• Retention of clients

• On-Time Delivery of the projects running for each client.

4. Research, Innovation and Development.

• Continually innovating on the campaigns, designs and strategy for each

account by researching the current trends and analysis of competition.

5. Reputation Management

• Identifying and pursuing opportunities for non-paid media exposure for

the brand

• Developing and maintaining online press kits.

• Performing online reputation and social media audits.

• Helping to develop social media policies and procedures.

• Tweeting and re-tweeting on behalf of the brand.

• Building online groups, forums, communities and social networks.

• Facilitating and monitoring online product reviews and endorsements.

• Posting intellectual capital and digital assets on behalf of the brand.

• Tracking, analyzing and reporting results.

• Developing and executing brand communications programs among the

brand’s internal audiences.

• Helping manage crisis communications arising from brand or company

activities.