Job description

Skill: Advance Excel ,A level , advanced excel ,AM ,ARIS Business Architect ,ARIS Business Designer ,Business Informatics ,Business object ,Business suite ,Cash Apps ,Cisco Certified Internetwork Expert ,Education ,Excel ,Fast Ethernet ,Focus , java expert ,KBE ( Knowledge based Engineering ),Maintaining ,Microsoft business intelligence ,Microsoft Excel ,Microsoft Fast ,MIS excel , mobile application ,Mobile Applications ,Mobile Apps , mobile jquery ,Mobile Marketing ,Mobile Testing; Exp: 3-7 years; JOB SUMMARY The Digital Marketing Managerwill lead all the digital marketing efforts for Mahindra Electric brand. This position will be custodian of all the online properties of the brand and theirmaintenance and optimization. Key activities include Website maintenance, SEO,SEM, Search, PPC and affiliate marketing campaigns activities. This positionwill focus on generating leads for the business and driving product trials. Theposition will serve as a subject matter expert in digital strategies, strivingto drive engagement with prospects and customers and optimize lead generation,nurturing, and conversion through various digital media campaigns and landingpage tests. KEY RESPONSIBILITIES 1.STRATEGY & EXECUTIONOwn digital marketing best practices andstandards within the organization, including Reporting, Measurement and Returnon Investment (ROI) for digital campaigns.Translate business goals into digital marketingobjectives, creating and communicating marketing targets / briefs.Develop specific digital strategies and identifyrequirements for all creative assignments, including content marketing, email,banner ads, landing pages/microsites, mobile sites/apps and websitedevelopment.Manage all digital campaigns, including searchengine marketing, Social advertising, Content marketingManage all aspects of agency includingdeveloping media and creative briefs, contracts and agreements, budgeting andexpense management.Develop and manage the annual budgets for thedigital function.Work closely with the brand team to evaluatecustomer segments and create customer segmentation groups for focused targetedmarketing based on customer profilingGather and share competitive insights related tomarketing strategies by targeted competitors and recommend marketing strategiesto counter or off-set competitor marketing moves based on learned trends andinsights.Develop short term and long term strategies forbrand s digital initiatives 2.ANALYTICS & REPORTINGConsolidate metrics and provide ongoingreporting and analytics to senior level managementContinually monitor and suggest improvements forthe usability, content and conversion points of the company website to supportthe company s growth objectives.Analyse current best practices in integratedmedia campaigns as well as future directions made possible by emergingtechnology.Benchmark digital activities against those ofour peers in the industry; improve digital marketing strategy and tactics to get ahead of the curve