Skill: Knowledge of online marketing , marketing channels , social media content , Digital Marketing; Exp: 10-15 years; Spearhead the Digital marketing initiatives for effective product launch & buzz on all platforms, Strategize social media initiatives, execute Content based Product videos and communication . . Product Marketing for developing effective communication for new product launch, offers & campaigns.Essential Duties and ResponsibilitiesBuild and execute high-impact social media content ideas through competitive research, platform determination, benchmarking, messaging and audience identificationKnowledge of online marketing and good understanding of major marketing channelsA detailed understanding of design, copy and web best practices/guidelinesA strong understanding of brand development and multichannel marketing conceptsHand-on experience in content development on social media & through blogsMust have work experience at any of the Top 10 Digital Ad AgenciesExcellent communication skills