viral marketing

Category Marketing – Lifestyle at Name Flipkart in bengaluru Full Time

Job description

Position: Manager/ – Category Marketing, LifestyleRole SummaryOwn all external & internal Brand management areas for Flipkart Fashion. Launch, develop & executesustained marketing campaigns for Private Labels, licenses & extensions. Drive Avatar experience with associations & partnerships.List Of Responsibilities

  • Launching & establishing Private Labels:
  • Implement a comprehensive Marketing plan for all private label brands in Fashion
  • Develop trackable Consumer metrics across the funnel with high benchmarks
  • Co-create the target group / price points / brand positioning / imagery with the central brand & category teams for all upcoming private labels
  • Associations & partnerships
  • Map out the shopper journey and identify the right mix of partnerships & associations to elevate the consumer experience on Fashion
  • Relationship management with the partners to drive higher business, identify synergies and grow the associations on Flipkart
  • Developing External Lifestyle Brands on the Flipkart, while driving Monetization through

Campaigns

  • Actively seek out all leading Lifestyle brands within the country to engage & develop them on

Flipkart

  • Ensure that Flipkart as a media channel is developed & used across any campaign that these

brands might run regionally/nationally or globally (if relevant)

  • Own key marketing channels & metrics for FK Fashion
  • Work with the Central PR & brand teams to effectively utilize the channel on continued repositioning

objectives for FK Fashion

  • Own customer experience by monitoring NPS and driving NPS improvement programs with relevant stakeholders
  • Lead competition intelligence for FK Fashion to generate insights and build defensibility

Desired CompetenciesBackground & strong inclination towards brand marketingCategory management/ sell experienceDesire and ability to think from the Customer’s hatStrong Analytical abilities & logical reasoning skillsAbility to translate strategies into execution plans and take them to completionExcellent interpersonal skills to work with multiple stakeholdersAbility to connect with people across teams & levelsStrong bias for Action

Seniority Level

Not Applicable

Industry

  • Consumer Goods
  • Internet

Employment Type

Full-time

Job Functions

  • Marketing
  • Sales

Job Overview

  • Date Posted: Posted 6 months ago
  • Location: bengaluru
  • Job Title: Category Marketing – Lifestyle at Name Flipkart in bengaluru
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