Working closely with the strategy and account management team to understand the brief and accordingly plan your approach.
- Plan and execute the content for social media based on the digital strategy.
a. Identify key opportunities for reactive content based on news, events, and trending topics.
b. Creative input on content, ideas on social media viral marketing
c. Write topical, product centric and educational content pieces
d. Ability to write crisp posts for various social platforms
- Respond and react to changes within social networks – changes in functionality, methods of engagement etc
- Work closely with the offline marketing and online marketing team as well as the IT/web team to ensure coherent delivery of activities aligned to strategic objectives
Desired Skills & Experience
- 3-5 years experience in writing copy
- An excellent storyteller who can create interesting and engaging content for digital.
- Must have handled social pages (Fb/Twitter etc) personally for multiple brands
- Ability to write great engaging web copy in a real time environment that can stimulate user interaction, discussion and engagement
- Presentation skills (written and verbal)
- Agency or Publisher work experience will be highly preferred.