The person will be required to plan, deploy and monitor paid ad campaigns on channels like Facebook and google.

The main responsibilities are:
Developing strategies to drive app downloads
Measure campaign returns and proactively look for improved methods
Keep track on product KPIs and use digital marketing platforms to drive those KPIs
Review peer startups strategies in digital marketing and provide relevant competitor data

Requirements:

Strong analytical skills (IIT background preferred)
Has a fundamental understanding of digital metrics
Has experience managing spends in social media campaigns