Who we are & What do we do?
InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies.
What’s the InMobi family like?
Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun-loving, take ownership and are results-focused. We invite you to free yourself, dream big and chase your passion.
What can we promise?
We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for InMobi and will be critical for optimizing operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.
About The Role
The Marketing Analyst – Demand Generation role is a critical role within InMobi’s digital demand generation team. The Marketing Analyst is responsible for pipeline reporting and will measure and analyze performance of our global demand generation campaigns, initiatives and properties including organic (website and social media) and paid (PPC, Display, Social Media Ads). We are looking for someone with good understanding of marketing KPIs and statistics and the intellectual curiosity to explore unfamiliar concepts. The candidate should be comfortable with selecting appropriate methods to interpret complex data sets and visualizing their findings.
What will you do?
Dashboards/Quarterly Performance Analysis:
Oversee and manage analytics, tracking (GTM) and reporting across all demand gen channels
Monitor and report on KPI performance across all demand generation channels – you will own the reporting on the marketing funnel
Build and own performance-based reports to ensure key stakeholders have access to accurate and timely information at varying levels of granularity
Conduct ad hoc analyses to help understand performance drivers and answer business questions.
Analyze paid ads, organic traffic sources, social data, sales metrics, and other multichannel data sources to measure ROI, and derive deeper learnings and inform optimization opportunities
Create and manage marketing dashboards to provide near real-time information to drive decision making
Partner with Sales Operations to enable automation and QA to ensure data availability and accuracy for analysis and reporting and to make sure that Salesforce, HubSpot and other digital technology components work together optimally to support improved digital targeting measurement and reporting capabilities
Key Campaign Analysis:
Manage analyses for key marketing campaigns and new product launches, then connect marketing performance and sales results to understand the impact and efficiency of the campaign
Ensure that all campaign content is accurately tagged for optimal tracking and reporting (UTM and GTM).
Define benchmarks for understanding campaign success
After campaign launch, conduct a holistic content analysis used spanning owned, earned and paid channels, used for promotion and target audience sentiment, to measure performance and to derive insights for future campaign