Strategies, Plan, Brand Building& Implement Digital Marketing projects to improve Customer Engagement through online collaterals and campaigns.
Generate Content for Blogs, social media like Slide Share, Twitter, FaceBook, Google+ YouTube, Instagram & Pinter stand Online PR.
Story-board and produce videos, Ad roll ads and Info graphics.
Managing Google AdWords campaigns and Social Media Campaigns for E-commerce.
Managing Social Media Marketing and Mobile app advertisement.
Prepared Digital Marketing proposals and Activity plans for new clients.
Content creation, direction and maintenance for Products & Services.
Handled the launch, development and overall marketing activities.
Vendor Management for printed collaterals.
End to End execution of marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact.
Execution of Search Engine Optimization on a continuous basis.
Execution of Social Media Marketing efforts.
Creation and execution of SMS and Email based marketing campaigns.
Continuous review and active management of website and other online assets.
Ability to conceptualize Marketing Campaigns (Banners, Videos, Audio).
Good understanding and working experience with SEO, PPC, SCM, SMO.
Good Understanding of data analytics and analytics driven decision making.
Ability to think out of the box, to drive effective campaigns at shoe-string budgets.
Experience in Writing app metadata for all the apps keeping App Store Optimization in mind app title, app description, keywords, blog posts and social media posts.
Plan & Execute Email Marketing Campaigns for Event Recruitment, Lead Generation, Customer Engagement, Product Releases & Newsletters.
Plan & Promote Events (online & offline).
Worked on Video creation and promotion for Online.
Degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimising landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimising Google Adwords campaigns
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement]]>