We are looking for a highly organized Digital Marketing executive to play a critical role in improving our branding, website traffic and run various lead generation campaigns by working closely with our sales and delivery teams. This will be an individual contributor role and the primary target market would be North America.
To be successful in this role we would require the following:
Manage all digital marketing touch points like branding, SEO, SEM, E-Mail marketing, SMM , Analytics.
Run targeted digital marketing campaigns for lead acquisition, monitor quality of leads and course correct strategy accordingly
Use HTML skills to do on-page optimization to achieve good SERP ranks
Develop and execute strategies from keyword research to organic ranking to Google adwords (SEM) and other paid channels (SMM) including usage of various tools for these campaigns
Developing accurate projects priorities, schedules and execution of online brand marketing campaigns.
Work with internal teams to ensure collaterals and messaging is aligned to digital marketing plan and ensures continuous improvement of all digital initiatives including platforms such as Facebook, LinkedIn, Twitter and other social media networks.
Provide periodic search engine ranking reports, analyze web analytics data and present key insights and recommendations
Develop competitor analysis, market intelligence reports and secondary research activities.
Prior experience in working with verticals such as education, media, ecommerce and product ISVâs for the US market
Reporting to â Director Sales
Experience level â 3-5 years
Timing – 10 am â 7 pm
Location – Bangalore