Role: The digital marketing executive will be responsible for strategizing campaigns to market our products online. The role would focus on creative and analytical aspects of digital marketing and requires the candidate to oversee internet marketing campaigns from program creation, execution, and management.
Key Skills Required:
Search Engine Marketing: Google Adwords and Bing Search Ads
Social Media Marketing: Experience with various Social Media platforms like Facebook, Google-Plus, Twitter and Instagram.
Search Engine Optimisation: Must have experience with search engine optimization and HTML.
Google Analytics: A proper understanding of Google Analytics setup and implementation.
- Strategize, implement and manage social media marketing across platforms.
- Hands-on know-how of running SEM & SEO & mobile campaigns for at least 2 years.
- Should be good with using Analytics tools to measure the performance of digital marketing activity and ROI.
- Develop and maintain a digital marketing calendar for the implementation.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Who should you apply for this role?
A Post Graduate from marketing stream, from any Tier 1 College.
You have 2+ years of online marketing/advertising experience with at least 1 year in mobile marketing.
You have a solid understanding of the social media including sites like Twitter, YouTube, Facebook, Reddit, Flickr, Forums, blogs, etc.
You have successfully implemented online marketing campaigns in the past.
You are an avid internet user with a strong inclination towards technology.
You have good verbal and written communication skills.
A good understanding of consumer electronics industry will be an added advantage.
- Consumer Electronics