Job description

Exp: 2-7 years; 2+ years of experience in a digital marketing role, with expertise in content writing, marketing, & content strategy. Experience in managing company s various Social Media Pages facebook, linkedin, twitter, quora, & google plus. Experience in setting up and running Google Adwords, Twitter, Facebook, LinkedIn Ads, and other PPC display Ads. Experience in reaching out to the right audience and converting them into customers through interesting content. You stay current with online marketing strategies and tactics – you know what channels to use, what targeting tactics to try, and what tools to use to increase signups. You love words. You have a personal blog or write regularly on Quora. You can come up with interesting topics to engage with our user base. You can measure the success of written content, and constantly improve your writing based on previous results. You have good knowledge of SEO, inbound marketing, google analytics, & link building. You are fluent in written & verbal English with good grammar. Experience in identifying and connecting with industry ‘influencers’ as needed. Good to have Startup and enterprise software marketing experience. Knowledgeable about SaaS product, B2B marketing, and freemium business models. Experience in publishing web content. Experience using Wordpress is a major plus. Experience in writing product video script & creating tutorial videos. Experience in writing copy for deliverables such as testimonials, case histories, online product demos, videos, white papers, press release articles, blogs, & slideshare presentations. Experience in Content Distribution including Email Marketing, Newsletters, Infographics, and Webinars. Experience in developing brand story and voice.

Desired Skills and Experience

Skill: Digital Marketing , Google Adwords , Search Engine Optimization , Content Marketing;