Digital Marketing Manager at Reliance Communications in Mumbai Full Time

Job description

Job Purpose:

Digital marketing manager will be responsible to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Key Deliverables:

 

  •  Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  •   Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal/external teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 

Required Competencies

  • PG degree in marketing or a related field
  • Proven working experience of 7-10 years in digital marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  •  Working knowledge of ad serving tools (e.g., DART, Atlas)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

 

Location :

DAKC, Koparkhairane, Navi Mumbai

Desired Skills and Experience

Marketing Management Marketing Strategy Digital Marketing Social Media Marketing E-commerce Online Marketing Search Engine Optimization (SEO) Search Engine Marketing (SEM) Digital Strategy Pay Per Click (PPC) Mobile Marketing Social Media Optimization (SMO)


Industry

Telecommunications

Employment type

Full-time

Experience

Mid-Senior level

Job function

Marketing

Job Overview

  • Date Posted: Posted 5 years ago
  • Location: Mumbai
  • Job Title: Digital Marketing Manager at Reliance Communications in Mumbai
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