Line function responsibility of marketing and CRM : customer acquisition and retention, Performance marketing of all digital channels.
This is a strategic position which will play a key role in the continued growth of KredX (formerly Known as Mandii). The key purpose is to scale the overall business for KredX with a special focus on overall Marketing while anchoring on digital space.
Day to Day Responsibilities:
– To be responsible for developing, executing and delivering the company’s digital / online marketing strategy, planning and budgeting to include online, new media, web and e-commerce to drive the business forwards through key marketing channels.
– Design, implement and manage online marketing programs focusing on building awareness and customer acquisition.
– Leverage data and analytics to deliver strong marketing efficiencies and create an advantaged digital marketing effort.
– Manage SEO and SEM
– Build and own the brand under the name of KredX while generating positive buzz in and around the platform
– Leverage a “Test & Control” approach to constantly improve program results and increase the impact of marketing on revenue and profitability.
– Propose new marketing program ideas and then secure support from stakeholders to fund and execute these programs.
– Create feature specification documents for changes to the website and develop ad copy, landing pages, banner creatives and other marketing collateral.
– Be updated with the new trends and processes on marketing and use the same to push the company’s marketing agenda
Digital Marketing Search Engine Marketing (SEM) Search Engine Optimization (SEO) Social Media Marketing Web Analytics Pay Per Click (PPC) Google Analytics Google Adwords Marketing Social Media Optimization (SMO) Keyword Research Online Advertising Market Research