Job description

Skill: Digital Marketing , Web Analytics , Email Marketing , Social Media; Exp: 2-4 years; Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaignsDesign, build and maintain our social media presence Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriateRequirements BS/MS /MBAdegree in marketing or a related fieldProven working experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Experience in optimising landing pages and user funnelsExperience with A/B and multivariate experiments Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)Working knowledge of ad serving tools (e.g., DART, Atlas) Experience in setting up and optimising Google Adwords campaignsWorking knowledge of HTML, CSS, and JavaScript development and constraints Strong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurement