Job description

Skill: online communication plan , advertisement campaigns ,Google Analytics , Marketing , Search Engine Marketing; Exp: 7-9 years; ResponsibilitiesII. JOB PURPOSE Manage entire product life cycle in a dynamic environment Candidate will be responsible for leading the creation, development, implementation, and management of initiatives related to Digital Marketing. This position requires strategic thinking to identify areas of opportunity and pursue them. III. KEY RESPONSIBILITIES (Accountabilities attached to the role) Supporting the Marketing function in conceptualizing & running digital marketing strategies for brand building and customer acquisition in the most cost effective manner with agreed timelines & budget Responsible for strategizing and executing efficient online advertising campaigns including Mobile, Display, Search Engine Marketing and Social media for Customer Acquisition & Brand Building Market and opportunity mapping – Provide continuing market surveillance to identify market opportunities and facilitate new initiative/program creation Applied knowledge and understanding of Search Engine Marketing tactics and techniques for running performance and brand campaigns. Design and implement online communication plan including content and creative approach for online advertisement campaigns. Identify, monitor, and analyze internal (e.g. financial and site performance data) and external (e.g. market share, competition) performance parameters in order to create and/or modify initiatives/programs Knowledge of web Analytics tools such as Omniture, Web Trends, Google Analytics