We have an opening for a motivated pay per click (PPC) specialist who is hard working, detailed oriented and have a keen eye for analytics. We need someone with Facebook advertising & Google Adwords experience (Google Adwords Certified Preferred) who can creatively and effectively manage and optimize PPC campaigns to generate maximum ROI for our in-house business units.
· Manage and optimize existing PPC campaign components including, but not limited to Ad Copy, Bid Prices, Cost per Conversion, Cost per click, Keyword Research, etc.
· Facebook Advertising Campaign Management right from target audience profiling to execution and monitoring of all campaigns
· Experienced in identifying target audiences and devising digital campaigns to engage them.
· Expert in measuring and reporting on campaign activity, able to scale campaigns, measure ROI
· Solid knowledge of website analytics (Google Analytics, Hotjar, WebTrends etc)
· Create and implement PPC strategies.
· Create performance reports with recommendations for improvements.
· Work directly with a Head of Digital Marketing to optimize PPC campaigns.
· Hands on experience on Landing Page & Conversion Rate Optimization.
· Extremely analytical
· Focused and detail oriented
· Knowledge of the Facebook Advertising Platform
· Google Adwords
· preferably 4+ years experience
· Knowledge of keyword analysis and conversion analysis
· Knowledge of landing page analysis
· Negative Keyword Analysis
· Word, Excel, and Power Point Strong written and communication skills
· Strong work ethic