Digital Marketing / Search Engine Optimization

Digital Marketing Manager/ SEO Manager at Collins Placement Services in Pune Full Time

Job description

  • Develop a strategy for the improvement of organic search ranking and the maximization of ROI.
  • Prioritize keywords to attract target audience.
  • Monitor and analyze SEO statistics such as redirects, click rate, bounce rate, and others.
  • Build systems and best practices to ensure that all content is optimal for SEO.
  • Manage relationships with web developers and marketing teams to properly implement SEO best practices in coding and campaigns.
  • Communicate the performance of process improvements to the Management team.
  • Provide feedback regarding any broken links or other problems through the appropriate channels.
  • Watch popular SEO publications and blogs to stay updated on the latest innovations, tools, and techniques.
  • Define requirements, tasks, and resources associated to SEO strategy
  • Manage and execute implementation of SEO strategy
  • Communication to clients, team, and management on strategy/project development, timelines, and results
  • Collaborate on client strategy and goal definition for success
  • Keep pace with SEO, search engine, social media and internet marketing industry trends and development
  • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  • Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
  • Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
  • Develop and implement link building campaigns
  • Develop, manage and execute communication/content strategies via social communities in coordination with client goals
  • Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
  • Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
  • Research and administer social media tools in support of clients’ social media strategy
  • Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
  • Communication to team and management on project development, timelines and results.
  • Relevant Experience : 5+ YearsQualifications: MBA in MarketingJob Type: Full-time]]>

    Seniority Level

    Mid-Senior level

    Industry

    • Information Technology and Services
    • Financial Services
    • Hospital & Health Care

    Employment Type

    Full-time

    Job Functions

    • Marketing
    • Sales

    Job Overview

    • Date Posted: Posted 4 months ago
    • Location: Pune
    • Job Title: Digital Marketing Manager/ SEO Manager at Collins Placement Services in Pune
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