Job description
- Develop a strategy for the improvement of organic search ranking and the maximization of ROI.
- Prioritize keywords to attract target audience.
- Monitor and analyze SEO statistics such as redirects, click rate, bounce rate, and others.
- Build systems and best practices to ensure that all content is optimal for SEO.
- Manage relationships with web developers and marketing teams to properly implement SEO best practices in coding and campaigns.
- Communicate the performance of process improvements to the Management team.
- Provide feedback regarding any broken links or other problems through the appropriate channels.
- Watch popular SEO publications and blogs to stay updated on the latest innovations, tools, and techniques.
- Define requirements, tasks, and resources associated to SEO strategy
- Manage and execute implementation of SEO strategy
- Communication to clients, team, and management on strategy/project development, timelines, and results
- Collaborate on client strategy and goal definition for success
- Keep pace with SEO, search engine, social media and internet marketing industry trends and development
- Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
- Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
- Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
- Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
- Develop and implement link building campaigns
- Develop, manage and execute communication/content strategies via social communities in coordination with client goals
- Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
- Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
- Research and administer social media tools in support of clients’ social media strategy
- Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
- Communication to team and management on project development, timelines and results.
- Information Technology and Services
- Financial Services
- Hospital & Health Care
- Marketing
- Sales
Relevant Experience : 5+ YearsQualifications: MBA in MarketingJob Type: Full-time]]>
Seniority Level
Mid-Senior level
Industry
Employment Type
Full-time