Job description

Skill: Social Media , digital marketing , Google Adwords; Exp: 2-6 years; social media marketing developing a distinct online presence by attracting high numbers of internet followers through social media channels such as Facebook, Twitter, YouTube and Instagram.search engine optimisation (SEO) developing strategies to increase number of visitors to a website by getting high-ranking placements in search results.app store optimization (ASO) for iOS and Android. Making sure Lookup appears for all important keywords relevant to apppay per click (PPC) campaigns sponsored online advertising paid for by the business to appear alongside non-paid search results.mobile marketing includes app-based, in-game, location-based and SMS marketing.ResponsibilitiesBrainstorm, Plan and execute all web, SEO/SEM, marketing database, email/SMS, social media engagement, display advertising/brand awareness campaigns & creative growth strategiesDesign, build and maintain our social media presenceMeasure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs); Plan, execute, and measure experiments and conversion testsIdentify trends and insights, optimize spend and performance based on the insightsUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriateAssisting with paid media including liaising with digital advertising agencies;RequirementsEvidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms.Proven working experience in digital marketing and Social mediaDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience in optimising landing pages and user funnelsSound knowledge of website analytics tools (e.g., Google Analytics, Hootsuite, Similarweb, WebTrends)Working knowledge of ad serving tools (e.g., DART, Atlas)Experience in setting up and optimising Google Adwords campaignsWorking knowledge of HTML, CSS, and JavaScript development and constraintsStrong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurement