Digital Marketing Specialist at Serosoft Solutions: A leading educational software company in Indore Full Time

Job description

Skill: HTML

, PPC campaigns , CSS

, Blog Content , website analysis; Exp: 2-5 years; Handle all aspects of SEO (Search Engine Optimization) On-Page and Off-PageDevelop original content to include keyword & Perform ongoing keyword discovery, expansion to increase traffic to a siteMonitor and evaluate search results and search performance across the major search channels in order to improve rankings & to improve local searchDevelopment of In bound link from relevant sites and directoriesPerforms various techniques of website analysis, competition analysis, keyword research and link analysisWriting Meta tags, Meta description, Articles, PR, Blog Content for web pages and Blog postingPerform content maintenance and updatesResponsible for Ad Words , Facebook Ads and other media buy activitiesTo Maximize the utilization of search marketing activities across multiple search engines (Google, Yahoo, MSN, Bing, etc.) & other Social media platformsIdentify and implement innovative SEO strategiesEvaluate product offering, traffic, landing page quality, content, design & and analyzing web site performance metrics, and optimization of campaignsRequirementsMinimum 2 years of Proven SEO, SEM experience managing PPC campaignsSolid understanding of performance marketing, conversion, and online customer acquisitionIn-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)Up-to-date with the latest trends and best practices in SEO and SEMGood knowledge of HTML and CSS skill, proficient with Wordtracker, Google Adwords keyword tool and other SEO toolsStrong command over written and verbal English proficiency

Industry

Computer Software and Information Technology and Services

Employment type

Full-time

Experience

Entry level

Job function

Marketing

Job Overview

  • Date Posted: Posted 5 years ago
  • Location: Indore
  • Job Title: Digital Marketing Specialist at Serosoft Solutions: A leading educational software company in Indore
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