Digital Marketing

Digital Marketing Specialist at Adobe in bengaluru Full Time

Job description

The challengeThe Senior Business Consultant position (for Adobe Analytics, formerly Adobe SiteCatalyst) is a client-facing role, requiring deep business knowledge combined with a flare to tease out insights from digital/web analytics data to drive key business metrics.Business Consultants for Adobe Analytics work with clients, internal sales/solution teams and technical consultants to understand their client’s unique business requirements and help clients achieving their strategic goals (primarily related to their digital strategy).In addition, consultants help clients across all the phases of their digital analytics life cycle and support them effectively in getting value out of their Adobe Analytics implementation. Though not a technical position, having prior digital analytics implementation/technical experience & candidates with a technical bent of mind would be preferable.What You’ll Do

  • Gain an in-depth knowledge of a client’s website architecture, online business model, and online marketing strategy
  • Gather, document and help form/guide client business requirements, key performance indicators and other functional requirements
  • Support internal technical consultants, client’s developers and third parties throughout the implementation process from a business perspective
  • Support clients in their reporting, dash-boarding and ad-hoc analysis requirements
  • Use web analytics tools like Adobe Analytics and other tools like Excel/R/SQL to derive insights out of omni-channel digital data based on client’s reporting & ad-hoc analysis requirements
  • Chalk out analytics maturity phases and help clients to move up their analytics maturity curve, thus maximizing the value from Adobe Analytics tools
  • Should be adept with Microsoft Office suite for creating and communicating the analyses/strategies to the client
  • Should be the primary business owner of Adobe Analytics implementation across different customer touch-points
  • Interact frequently with clients via phone, email, and/or in-person-including interaction with marketers, analysts, web developers, and C-level executives
  • Manage multiple client engagements simultaneously
  • Manage customer expectations appropriately and keep projects on schedule and within scope
  • Become an expert in the use of Adobe products and the methods by which they can be used to effectively optimize online businesses
  • Work to educate clients on the best practices in relation to their specific industry and key business requirements
  • Keep accurate daily records of client billable time

Additional Responsibilities

  • Act as ‘the’ business owner and key strategic consultant for the clients
  • Innovate with different approaches for business analysis and should not hesitate to explore new and challenging areas like using advanced analytics to solve customer’s unique problems
  • Build business relationships with Adobe Consultants & Partners maintaining the highest level of professionalism.
  • Support additional team members by mentoring and teaching
  • Work closely with the technical consultants to ensure implementation best practices are followed and optimize the implementation, if needed.

Must HaveWhat you need to succeed

  • 7-10 years of relevant experience working in web analytics or a related field with a strong business focus
  • A technical degree plus MS/MBA from a reputed institute from India/abroad
  • Solid understanding of online marketing, tools and related digital technologies (SMAC/IoT)
  • Have sound logical reasoning and exploratory data analysis skills. Should be adept with web analytics tools for advanced reporting, monitoring, dash-boarding, advanced analytics to solve business problems
  • A solid understanding of other analysis tools like Excel/SAS/R
  • A good understanding of distributed computing knowledge and experience in handling large volumes of omni-channel data
  • A proven track record of positive business impacts due to projects handled
  • Lead and mentor a team of associates in achieving their professional goals
  • Solid understanding of general/digital business models, concepts and strategies specific to some/all of verticals like Retail, BFSI, Media, Automotive, High-Tech, Education & Healthcare
  • Exceptional organizational, presentation, and communication skills- both verbal and written
  • Extensive knowledge of Microsoft Office
  • Must be self-motivated, responsive, professional and dedicated to customer success
  • Possess an innovative, problem-solving, and solutions-oriented mind-set
  • Demonstrated ability to learn quickly, be a team player, and manage change effectively

Special Consideration Given For

  • Previous experience working with Adobe Analytics would be a plus
  • Deep expertise in advanced analytics and mathematical modelling using SAS/R/Mahout
  • Handling huge volumes of omni-channel data and exposure to big data technologies
  • Website optimization consulting experience
  • Prior web development experience
  • Deep vertical industry experience (e.g., Retail, media, financial services, high tech, etc.)
  • Expertise with mobile or social media analytics
  • ERP, SaaS, or other software implementation experience

At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.If you’re looking to grow your career, Adobe’s the place for you. Discover what our employees are saying about their career experiences through the Adobe Life magazine.Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, sexual orientation, gender identity, disability or veteran status.

Seniority Level

Entry level


  • Marketing and Advertising
  • Information Technology and Services
  • Computer Software

Employment Type


Job Functions

  • Marketing
  • Sales

Job Overview

  • Date Posted: Posted 5 years ago
  • Location: bengaluru
  • Job Title: Digital Marketing Specialist at Adobe in bengaluru
Apply for job

Apply For This Job

To apply for this job please visit