Job description

Skill: marketing , online marketing , DIGITAL MARKETING , analytical skills; Exp: 3-8 years; Minimum of 3 years of digital marketing experienceMinimum of 2 years of search engine optimization experienceMust have knowledge of Google Adwords, Yahoo Search Marketing and MSN AdCenterAbility to perform research, analyze websites, document changesAbility to compile and analyze search data and metricsWeb programming skills are a plus but not requiredMinimum of a Bachelors degree preferredStrong oral and written communication skillsExcellent analytical skillsOutstanding customer service skillsAbility to work independently and within a team environmentGreat writing and speaking skills in EnglishExperience writing content for marketing purposesA results-oriented attitudeThe ability to learn quicklyMust have good referencesExcellent communication & customer service*** MUST BE LOCATED IN PUNE & BE ABLE TO WORK SOME HOURS IN EST ZONERole ResponsibilitiesConduct keyword research and selection for pay-per-click campaigns and SEO projectsAnalyze websites and document changes required for SEOMonitor SEO results and manage projects to ensure continued high rankingsProvide ongoing support of all SEO initiatives including reporting, analysis and optimization recommendationsProactively make strategic PPC campaigns to drive advertising efficiencies and ROI improvementUtilize bid management tools and data modeling to maximize the effectiveness of PPC campaignsMonitor campaign results, analyze key metrics, and optimize click-through and conversion ratesOptimize landing pages for search engine quality scoreServe as liaison with paid search engine contactsRole BenefitsRegular exposure to business stakeholders and executive managementAuthority and scope to apply your expertise to many interesting technical problemsHigh learning curveExposure to domestic as well as international work culture (Collaborating with the US Team as well)