Job description

Skill: creative growth strategies , understanding of marketing methodologies , SEO / SEM , marketing database , product marketing , social media; Exp: 3-8 years; The Digital Marketing Specialist is responsible for developing, implementing, tracking and optimizing our digital marketing campaigns across all digital channels. Playing a key role in the product marketing process, the digital marketing specialist is our brand ambassador to communicate value proposition through various digital media.JOB ROLE- Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns- Design, build and maintain our social media presence- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Identify trends and insights, and optimize spend and performance based on the insights- Brainstorm new and creative growth strategies- Plan, execute, and measure experiments and conversion tests- Collaborate with internal teams to create landing pages and optimize user experience- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points- Instrument conversion points and optimize user funnels- Collaborate with agencies and other vendor partnersSKILLSGood understanding of marketing methodologies and experience in digital marketingExperience operating in multiple-territoriesDeep Information Security industry knowledge and product marketing experienceStrong oral and written communication and presentation skillsSelf-motivated and determined with attitude to succeedThrive in a fast-paced entrepreneurial environment