Skill: marketing campaign strategies , campaign analysis , forecasting and strategic planning , implement campaign activity; Exp: 2-4 years; Job Description
- Develop integrated B2C and B2B marketing campaign strategies that use channels effectively and that will achieve campaign objectives including generating qualified leads.
- Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within budget.
- Work with key stakeholders to implement campaign activity including product marketing team, digital marketing teams, international, regional, business development, PR and programme leaders.
- Be responsible for the production and sourcing of all campaign materials.
- Deliver campaign activity presentations and regular results presentations.
- Ensure each campaign has clear metrics as agreed with the Head of Campaigns and ensure that campaigns are achieving appropriate return on investment in line with corporate goals.
- Deliver bi-weekly optimization and monthly reporting of results against metrics, including use of web analysis tools such as Google Analytics, email data reports, KPI report evaluations etc.
- Carry out post campaign analysis to report KPIs and distribute learning for future campaigns.
- Manage the master plan of activity to ensure that individual campaigns dovetail effectively without duplication or over-exposure whilst still achieving individual campaign objectives.
- Use forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.