We, at Zelo are looking for a Digital Marketing Specialist who can help us build an unprecedented digital footprint using the online medium to pursue acquisition and re-engagement goals. The role is based in Bangalore.

Role Requirements

• Passion for brand building and creativity.
• Brainstorm new and creative growth strategies which are focused on our industry of co-living spaces.
• Set up campaigns and build community through social media channels such as Facebook, Twitter, LinkedIn, YouTube, and Instagram.
• Optimize the budget for paid marketing based on our property listings and vacancy in those buildings.
• Generate quality leads for our properties and optimize lead capturing funnel.
• Drive organic growth of the website and app
• Plan and execute corporate tie-ups or cross marketing.
• Collaborate with agencies and other vendor partners and work with affiliate partners
• Sync up with the design team and manage mailers – promotion, awareness, offers, etc.

Skills

• Experience in setting up and optimizing Google AdWords campaigns and Google Analytics
• Demonstrable experience in leading and managing SEO/SEM, marketing database, email, social media and display advertising
• Possess digital marketing skills (email, social, paid media, search) and understanding of an end-to-end marketing process
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Familiar with HTML/CSS/Javascript
• Strong analytical skills and data-driven thinking.
• Excellent communication skills (ref:iimjobs.com)