We, at Zelo are looking for a Digital Marketing Specialist who can help us build an unprecedented digital footprint using the online medium to pursue acquisition and re-engagement goals. The role is based in Bangalore.
- Passion for brand building and creativity.
- Brainstorm new and creative growth strategies which are focused on our industry of co-living spaces.
- Set up campaigns and build community through social media channels such as Facebook, Twitter, LinkedIn, YouTube, and Instagram.
- Optimize the budget for paid marketing based on our property listings and vacancy in those buildings.
- Generate quality leads for our properties and optimize lead capturing funnel.
- Drive organic growth of the website and app
- Plan and execute corporate tie-ups or cross marketing.
- Collaborate with agencies and other vendor partners and work with affiliate partners
- Sync up with the design team and manage mailers – promotion, awareness, offers, etc.
- Experience in setting up and optimizing Google AdWords campaigns and Google Analytics
- Demonstrable experience in leading and managing SEO/SEM, marketing database, email, social media and display advertising
- Possess digital marketing skills (email, social, paid media, search) and understanding of an end-to-end marketing process
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Strong analytical skills and data-driven thinking.
- Excellent communication skills (ref:iimjobs.com)