Job description

Skill: Ensure spam regulation compliance , quality control testing , build effective strategies , experience in running campaigns , email management platform; Exp: 3-8 years; – Strong in HTML and CSS- Responsible for creating and executing email marketing campaigns, deploying and setting email campaign experience in running campaigns, emailers using various marketing tools. Creating and maintaining the dashboard to track email & web traffic, spam check, campaign performance, analyse visitor trends and use results to build effective strategies to enhance registrations- Execute end-to-end email campaign plans to optimize key traffic and revenue metrics including open rates, CTR, engagement, and conversion- Experience with Mail Chimp or SendGrid or any popular email management platform- Ensure spam regulation compliance (CAN-SPAM)- Build and maintain email calendar and email reporting dashboard and provide key learning to internal stakeholders- Work with cross-functional teams including business intelligence, product, engineering and design to build requirements for email functionality- Keep abreast with latest email marketing best practices, strategies and industry standards- Perform first level quality control testing- Identify the root cause of any email issues discovered and recommend solutions- Creating reports on weekly basis