Email Marketing

Email Marketing Manager at Comodo in chennai Full Time

Job description


  • Manage daily operations of the B2B email marketing channel – marketing calendar, creative design, execution and deployment of email campaigns, A/B testing and measurement
  • Build and Manage complex CRM programs in Responses for our existing customer base
  • Analyze campaign performance, identify trends, and facilitate opportunities for improvement
  • Analysis of current email marketing campaigns and making recommendations for improvement
  • Carrying out segmentation of the database and implementing re-marketing strategies
  • Tracking and reporting on email campaigns in order to guide improvements
  • Ensuring all email campaigns comply with current email best practice in the industry
  • Work cross-functionally with data science, creative, promotions, and other marketing teams to segment customers, optimize email messaging and targeting, and generate customer demand and drive conversion
  • Institute rigorous test-and-learn methodology to achieve desired results
  • Develop a high-performance email marketing strategy for each of our go-to-market channels
  • Develop email content that boosts performance through creative concepts, content, and design
  • Develop landing page content to optimize conversions and traffic from organic search (SEO)
  • Automate nurture programs, ensure end-to-end tracking and proper measurement


  • 6+ years experience developing, deploying, and optimizing email campaigns for USA & Other International locations.
  • Thorough understanding of email performance metrics and benchmarks, helping drive and optimize key traffic and revenue metrics including deliverability, CTR, open rates, incremental revenue lift, engagement, and retention.
  • Familiar with A/B testing best practices.
  • Strong Microsoft Excel skills (e.g. charting, formulas, analysis, etc.).
  • Must be a team-player, able to effectively communicate with various departments.
  • Strong organizational skills and “get-it-done” attitude.
  • Minimum Education Requirements: Bachelor’s degree in Marketing, Business or related field.

Seniority Level

Not Applicable


  • Information Technology and Services
  • Marketing and Advertising
  • Information Services

Employment Type


Job Functions

  • Business Development
  • Marketing
  • Sales

Job Overview

  • Date Posted: Posted 4 years ago
  • Location: chennai
  • Job Title: Email Marketing Manager at Comodo in chennai
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