Job description

Responsibilities:

• Manage daily operations of the B2B email marketing channel – marketing calendar, creative design, execution and deployment of email campaigns, A/B testing and measurement
• Build and Manage complex CRM programs in Responses for our existing customer base
• Analyze campaign performance, identify trends, and facilitate opportunities for improvement
• Analysis of current email marketing campaigns and making recommendations for improvement
• Carrying out segmentation of the database and implementing re-marketing strategies
• Tracking and reporting on email campaigns in order to guide improvements
• Ensuring all email campaigns comply with current email best practice in the industry
• Work cross-functionally with data science, creative, promotions, and other marketing teams to segment customers, optimize email messaging and targeting, and generate customer demand and drive conversion
• Institute rigorous test-and-learn methodology to achieve desired results
• Develop a high-performance email marketing strategy for each of our go-to-market channels
• Develop email content that boosts performance through creative concepts, content, and design
• Develop landing page content to optimize conversions and traffic from organic search (SEO)
• Automate nurture programs, ensure end-to-end tracking and proper measurement

Qualifications:

• 6+ years experience developing, deploying, and optimizing email campaigns for USA & Other International locations.
• Thorough understanding of email performance metrics and benchmarks, helping drive and optimize key traffic and revenue metrics including deliverability, CTR, open rates, incremental revenue lift, engagement, and retention.
• Familiar with A/B testing best practices.
• Strong Microsoft Excel skills (e.g. charting, formulas, analysis, etc.).
• Must be a team-player, able to effectively communicate with various departments.
• Strong organizational skills and “get-it-done” attitude.
• Minimum Education Requirements: Bachelor’s degree in Marketing, Business or related field.