Exp: 5-8 years; Description Email Marketing Specialist Communications Bangalore, IN Description Honeywells Global Marcom CoE is hiring an Email Marketing Specialist in Bangalore for Honeywell Process Solutions (HPS). The incumbent will work with Global & Regional Marcom stakeholders to develop and execute email campaigns that promote Honeywell products and services and support marketing/sales objectives. The specialist will create email campaigns that will help HPS communicate with customers and prospects, generate leads and sales opportunities for the business. Additionally, the specialist will be responsible for tracking campaign metrics to report the findings. Responsibilities Create email marketing campaigns to promote HPS products and services Optimize campaign performance through A/B testing, lifecycle management, personalization, creative, and dynamic content management Develop and analyze key campaign metrics to ensure campaigns are meeting KPIs, retention, and revenue goals Understand targeting criteria and segment the database Manage all campaign testing, QA and deployment scheduling Ensure marketing message is conveyed clearly and delivered properly to prospects and messages are sent in proper form and template Develop a personalization strategy and include persuasive call-to-actions in advertisements and promotions Review messages for brevity and proofread emails for clarity, grammar, and spelling HTML design with Microsoft SharePoint Designer and email deployment (using Campaign Enterprise) Position Scope The candidate should be self-motivated and have the ability to handle multiple tasks simultaneously and meet deadlines. S/he must be able to adjust schedule and workload to meet business needs, and possess professional mannerisms with the ability to listen and probe, determine root causes and resolve issues quickly when necessary. Attributes/Skills Required/Sought Experience building email campaigns, analyzing key campaign metrics, and developing strategy for lifecycle email nurture campaigns Strong collaboration skills and entrepreneurial mindset Some knowledge/experience with graphic design, layout, image editing and application of brand standards/templates to design Liaise with stakeholders to zero in on ideal target audience segmentation for each campaign from available databases Ability to effectively work with multiple stake holders & campaigns and to prioritize tasks for smooth campaign execution Proactively communicate Email communication policies, processes, guidelines and best practices to stakeholders Good understanding of database, CRM and Email lists Experience with Marketo/ Lyris/ ExactTarget/ SFDC Familiarity with Photoshop, Illustrator, InDesign and related software Excellent communication skills Excellent presentation and layout skills Excellent execution, inter-personal and project management skills Ability to function in a dynamic environmentQualifications Experience/Education Required/Sought Bachelors degree in Communications or Marketing or related field or equivalent experience required 3-5 years of digital marketing and/or email marketing experience A minimum of 2 years of experience building the strategy for email retention and/or two years of marketing automation experience preferred Ability to synthesize feedback while maintaining ownership of email marketing process Passion for defining, articulating, integrating the role of marketing automation with digital and communication plans.
Desired Skills and Experience
Skill: Proxy Services ,Regression testing , security testing , performance testing , blackbox testing , functional testing ,Workforce Managemnt software ,Microsoft Office Suite ,3 – Tier ,3d design ,Adobe CQ 5 ,Adobe Illustrator ,Adobe Indesign ,Adobe Photoshop ,AIX Specialist ,Amazon Web Services , andriod application developer ,Android application development ,Application Integration Architecture ,ARIS Business Architect ,ARIS Business Designer ,Automation Framework , automation test;
- Information Technology and Services
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