This role is for one of the best start-up company in the world of construction equipment space (www.equipshare.in ) which is focused on innovating rental space of equipments and thus giving birth to more renters. A growing construction marketplace for people to list, discover, and book equipments – online, from a mobile phone or tablet, the company offers a start-up’s pace balanced with values-oriented.
Owning marketing & business metrics for the organization and coordinating marketing activities to drive the same.
Driving growth through the usage of marketing channels & levers & cross functional coordination.
Marketing planning, business projections, budget planning and tracking achievements vs. targets
Marketing mix planning for new user acquisition and retention and engagement activities
Continuous monitoring and tracking of key business and marketing metrics, initiating cross functional course corrections, marketing initiatives
Interacting with city teams (city heads & marketing leads) to drive growth, monitor daily, weekly and monthly business metrics, implement measures to drive business, and review activities, initiatives, and achievement vs target.
Planning monthly and quarterly marketing calendars at a city & national level and coordinating with teams to drive implementation of the same.
Spearheading projects across functions to drive growth across cities.
Setting up national promotions, working closely with sales and vendor teams to drive trade discounts through national chains to drive growth
ROI measurement of various marketing activities and communication of the same to different stakeholders
Responsible for new customer acquisition across areas and cities handling a sizable marketing budget
Team management – Driving a team of 10+ people across the country to achieve targets
The role will be based out of Mumbai and report to the Founder
~30% of travel time to other cities
MBA from a top tier institute with between 1-3 years of relevant marketing experience
Experience of managing a team
Should possess exceptionally strong analytical, communication, data skills