Growth hacker

Growth Hacker at Head Infotech in hyderabad Full Time

Job description

About The Company

Ace2Three is the first ever gaming portal completely Owned and Operated by HEAD INFOTECH INDIA PVT LTD. Ace2Three is proud to be the first ever website to launch the classical Indian Rummy. Ace2three is on a mission to promote Rummy as a professional game and create a community of skilled gamers. Ace2Three is a complete play for fun portal. Please read our DISCLAIMER for further.RUMMY games which are part of a large group of Draw and Discard games are known to be “Games of Skill” as opposed to games of chance.We at Ace2Three understand the needs of online gaming in India and strive to provide better and faster results through our software. Our software is built on a custom built architecture to be robust in operating Multi-Player Tables and Online Tournaments
Growth Hacker РRole Description The candidate will have overall responsibility of brand development and customer acquisition. The candidate will be accountable for building the Ace2three brand and will be responsible for all aspects of marketing including brand, offline (ATL & BTL) and online. This role will be responsible for managing marketing investments and accountable for growth target. This will be responsible for developing and deploying a comprehensive marketing plan with fully integrated tactics (advertising, digital and app marketing, retail/partner and consumer-facing PR)This highly empowered role demands innovative thinking along with a creative and energetic approach to leadership who thrives when juggling multiple priorities in a fast paced, high performing environment.
Key Responsibilities

  • Drive consumer insights, competitive analysis, product positioning, naming, objectives and metrics, launch and marketing strategy.
  • Create Analytical reports to track and improve marketing efforts
  • Ensure consistent and effective brand positioning & product / promotional messaging across all platforms.
  • Translate business goals and market insights into effective marketing strategies that deliver measurable impact on revenue
  • Responsible for planning, implementing and executing online and offline customer acquisition campaigns to generate business growth
  • Driving user and revenue growth
  • User Acquisitions, Mobile Advertising, Facebook Advertising
  • Performance Marketing, Targeting, Analytics, Optimization
  • App Monetization, Cross promotion, User Retention
  • Customer Segmentation, Positioning, Pricing
  • Create forums for customers to discuss the game.

Online

  • Generate quality traffic to the website/ mobile application to expand the network of potential customers who may be interested in downloading the mobile game.
  • Work with and manage agencies to drive traffic from various online sources.
  • Work with the offline marketing to enhance/promote any offline activities on digital media.
  • Work with creative agencies to come up with good creative content to make digital efforts effective.
  • Report effectiveness of all digital activity including web analytics, conversions etc for each campaign.
  • Social media marketing: To implement social media into the mobile game’s launch campaign as a way to better connect with customers and to drum up excitement, and even to integrate social media into the app so that the customers can share their gaming achievements.
  • Co-own the product growth and P&L responsibility with business in driving growth and market share.
  • High degree of problem solving skills to resolve problems in a multi-product/service environment.

Offline

  • Spearhead Offline marketing and business alliances
  • Experience in Designing & Implementing ATL/ BTL – Radio, TV and print campaigns activities.
  • Ability to manage and introduce campaigns as planned, on-time.

Success Indicators

  • Brand management and awareness, recall& preference scores
  • Product improvement
  • Site traffic
  • Rate of Repeat Visitors
  • Rate of Search Engine Queries and Landing Pages
  • Trend on Page Views Visit
  • ROI of marketing campaigns
  • Building & retaining a best in class marketing team

RequirementsYears of experience : 1-4 years of relevant work experience in driving marketing initiatives for consumer facing products.Qualification: MBA from Tier 1 institute

Desired Skills

  • The ideal candidate has either successfully built memorable brand/s from scratch with (the right resources) a modest budget.
  • The candidate will have interacted with a variety of tools including online, direct marketing and brand building. The use of data to support most strategic investments and decisions will go a long way in this regard.
  • Ideas for how to harness media across all platforms that bring synergy and direction to the brand is a must.
  • Must be a hands on individual, and must be comfortable working in a fast paced organization with a flat structure

Strong interpersonal and collaboration skills (ref:iimjobs.com)

Desired Skills and Experience

Growth Hacking,Marketing,Digital Marketing,Social Media,Campaign Management

Seniority Level

Entry level

Industry

  • Computer Networking

Employment Type

Full-time

Job Functions

  • Marketing

Job Overview

  • Date Posted: Posted 9 months ago
  • Location: hyderabad
  • Job Title: Growth Hacker at Head Infotech in hyderabad
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