Your rwork will involve promoting our games using all imaginable channels and methods, Create and execute digital marketing strategies that drive customer acquisition and engagement.
– Be adept with the dynamic digital marketing scenario and understand SEO/SEM, mobile, social, re-targeting and affiliate marketing.
– Work to rapidly grow the user base by launching, managing and optimizing new acquisition campaigns
– Analyse traffic data and effectively leverage them to drive digital programme effectiveness.
– Develop and distribute content across platforms, maintain blog and website.
– Creative inputs for developing and execution of marketing collateral and brand building / PR activities
– Analyse user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution
– Develop strategies for building and retaining mobile app users
– Work closely with Design and Development Teams.
– Ownership and spearheading of marketing activities
– Perform A/B testing and marketing experiments
– Run guerilla marketing campaign or any non conventional methods of user acquisition
– Brainstorm and implement viral marketing strategy
– Build business partnerships with relevant platforms
Previous consumer startup experience / Passionate gamers preferred