Skill: Digital Marketing , SEO , SEM , PPC , Social Media marketing , onsite creative , campaign management; Exp: 4-9 years; We need an online growth ninja. You have a successful track record in accelerating the customer acquisition, largely through digital, and or other cost effective routes. You are interested in being a Head of Digital Marketing of a fintech startup!- Formulate and direct the overall marketing and communication strategy (online and offline) for all channels- Self-execute across a gamut of marketing activities (SEO/ SEM/ PPC/ Display / Social Media marketing/ Viral marketing/ ATL/ BTL/ Activation/ Brand marketing etc.) including campaign management, keywords targeting, optimisation based on data driven strategies, etc.
- Devise, test and evaluate multiple user growth strategies to drive traffic and conversions- Take high level brainstormed idea to actual implementation, tracking and analysing.
- Build and manage the brand marketing function, strategise, develop and execute multi-channel brand marketing- Manage ATL, BTL, onsite creative and campaign management activities to drive brand.
- Design, create and manage promotions and Social ad campaigns and fundraisers.- Develop initiatives including events, partnerships, promotions, campaigns and loyalty, etc
- Impact on Revenue and market share growth customer life cycle management and building marketing capability- Develop marketing strategies based on strong analytics
- Ownership of the P&L, Sales Target, Market share Target, Spends and Profitability.- Developing business plans, analysis and execution for the achievement of the same within budgets
- Track, report, and analyse website analytics and campaigns- Set up multiple Landing pages and run A/B tests to understand user behaviour
- Experiment with various advertising channels and track conversions.