Skill: online marketing , viral marketing , campaign objectives; Exp: 2-7 years; Mentoring and supportingmobilisation staff to integrate people powered strategies and tactics within projects, to grow our reach,strengthen engagement and to win campaignsWorking in collaboration with overall program team, set broad strategy for howthe mobilisation team will achieve its goals across campaign impact, power-building, fundraising, and communications objectives.Integrate mobilisation tools and tactics across all our channels i.e. mobiles, email, social media, web and offlineEnsuringmobilisation plans are integrated with actions, fundraising, media and campaigns. FundraisingCollaboratewith fundraising teamto set Ambitiousonline fundraising and lead generationgoals.Develop a community of best practice to optimise email, mobiles and lead generation tools, inc petitions, Facebook ads etc. to support fundraising to meet those goalsMaintain a dotted line relationship with digital marketing staff identifyingspecific campaign moments and interesting creative content on platforms likeFacebook to reach out to people Email campaigningMaintain a strategic oversight ofthe health of the email list – co-ordinating the needs of campaign and fundraisingEnsure thatmobilisation staff are trained and supported to deliver the results we need from ouremail output in terms of list building, lead generation, relationship development, responsiveness and retention.Encourage a culture of testing, experimentation and data driven decisions ref our email outputsEnsure the integration of supporter journeys, and our pyramid of engagement across campaign and project plansDigital PlatformsEnsuring our digital platforms (mainwebsite, Greenpeace X, Greenwire and micro sites)are maintained and new platforms/ web developments are created as needed.Oversee the project management of new web projects, ensuring quality, managing staff capacity and external agencies to meet timelines within budget.Encourage the testing of new web and technical developments, the integration of mobile and new technologies into our web development workSocial MediaEnsure that our social media channels (Facebook, Twitter, You Tube etc.) arekept active, creative content is regularly posted, and content is scheduled as appropriateLead the development of social media strategies, objectives and analysis to ensure social media content supports project and mobilisation based objectivesEvaluate the potential for new social media channels, andtheir implementation as appropriateMobilesOversee thereinvigoration ofGreenpeace India s mobile campaigning capacityand maintain an oversight of the health of the lists, and the mobile campaigning budgetEnsure that mobilisation staff are trained and supportedto develop mobile campaigning strategies and toolsEvaluate the potential for new mobile campaigning tools and relationships with new vendors and oversee the implementation of those tools as appropriate. Data AnalysisEnsuring themobilisation and program team is adequately supported withdata analysis, segmentation, measurement and reportingOversee systems and structures to ensurethat we are fast and nimble enough to bring data to the table quickly for iterative improvementsand to exploit campaign momentsDigital communicationsWork with thecomms / media manager to develop best practices and guidelines for broadcasting & engagement on digital platforms.Support the development of creative comms and engagement projects involving both mob and comms staffOversee the development of relationships with alternative and digital media outletsPublic engagementEnsuring that offline campaigning is an integrated, crucial element of all of our work.Developing outcomes for offline mobilisation teamto deliver specific campaign, actions, fundraising, media and digital outcomes.Oversee the long term strategic growth of our offline mobilisation and volunteering network Global coordination & collaborationCoordinating and collaborating with the global engagement and mobilisation teamfor capacity building, skill sharing, development of global tools and alignment of campaign, fundraising, and mobilisation resources.Staff management & budget authorityCoaching staff in project teams and providing direct line management support to staff outside projects.Developing, monitoring and authorising budget for the unit. Organisational developmentInput into and support organisational development processes, internal communications and the operation of the program department representing mobilisation at a senior level Decisions/authorityHas authority to- Developand enforce guidelines fordigital reach, communications & engagement- assign staff to project roles- developing new tools and testing RiskDecisionscould impact the organisation s reputationand supporter baseContactsInternal Interacting with Program and Fundraising managers and specialists advising, training and negotiating plansExternal External vendors & contractors negotiating terms, GP Global staff and teams ResourcesPeople Line management of digital technology, web develop, data analysts and digital engagement, social media, network developer & public engagement campaignersFinancial Has authority over a dedicated budget for the unit Knowledge,experience & skills Extensive experience in mobilisation roles and setting mobilisation strategyin a results-driven environment Deep knowledge and experience in using data analysis to inform decisions Experience in mentoring, coaching and managing staff An understanding of how to move people to act; familiarity with best practices foroffline organising, email, social media,web, mobile and other digital content, Expertise in at least one area or mobilisation specialitySkills Ability to provide strategic perspective Ability to work as a collaborative leader Demonstrable skills in interpersonal communication clarifying and communicating vision & long-term goals, resolving conflicts Organisation SkillsPlanning and organizing Planning the work of a multi-skilled team to deliver campaign objectivesAnalysis Monitor and evaluate departmentalresults in terms oftarget achievements, project successes etc. Initiate appropriate research and testing to develop new tools for use in the program department and possible use in the Fundraising department Innovation Always be on the lookout for best practicesin Mobilisationacross the development sector and replicate best practices related toonline marketing, viral marketing, on ground mobilisationetc.