Online Marketing :

• Should able to manage all online marketing channels including SEO, SEM, Social media, Display & digital partnerships for external & internal web properties.
• Product Knowledge should have very good banking product knowledge (PL,BL, Loan for the professionals)
• Create content strategy, A/B testing, manage the content, and ensure that content on various web-properties is SEO-optimized and call-to-action is clearly mapped against various stages of target-audience engagement cycle
• Be able to create content by leveraging content, design and image tools
• Expertise in digital marketing tools google ad words, mobile marketing, analytics, mail chimp, Facebook, LinkedIn tools etc
• Design & Creation of specific campaign product specific campaigns to engage with target audiences (employees, Loan Product, potential SME & new Startups -loan customers, etc)

Display Banner

• Responsible for all forms of display/banner, mobile, native, paid social, owned media and new programs for customer acquisition and retention
• Manage multiple projects, schedules & maintain budget effectively.
• Monitor & evaluate the performance of each online marketing activity through analytics, be able to create a MIS reports & achieve maximum ROI.

Pref :- Candidate must have experience of banking/NBFC industry (ref:iimjobs.com)