Job description

Skill: Develop and implement strategic initiatives, modeling and management , social media , online marketing ROI; Exp: 7-10 years; Develop and implement strategic initiatives across internet and 3G platforms (online and mobile), resulting in increased traffic, consumer acquisition and consumption and heightened brand awarenessOptimize marketing efforts like site promotion, online marketing messages, on-site retention and e-mail management to drive traffic and build product desireExecute the marketing strategy around social media, in partnership with the Product / Category ManagersIdentify viral marketing opportunities with the goal of driving traffic and creating brand awareness with the help of marketing and content syndication partnerships, database newsletter subscription and creative retention managementMaximize online marketingROI through natural search engine optimization, paid search advertising management, online display advertising management, global search engine marketing, attribution modeling and management, social media, mobile marketing, product feed management and other related servicesDesired Candidate Profile7 to 10 years of experience in consumer marketing, with heavy experience in Internet marketing includingSEO, SEM, syndication, email, social media and display advertisingKnowledge of principles and methods for showing, promoting, and selling products or services onlineStrong blend of marketing and technical leadership abilities with good interpersonal and communication skillsAbility to use logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problemsKnowledge of business and management principles involved in strategic planning, resource allocation, leadership, production methods, and coordination of people and resourcesStrong presentation skills must provide a point-of-view and be able to back it with supporting business cases, ROIs and modelsHigh energy individual with an entrepreneurial spirit combined with a disciplined, analytical approach based on facts and data