JOB DESCRIPTION

 

 

Designation: Marketing Executive

Work Experience: 1-3 Years

 

Summary:

Responsible for fostering the company’s brands in various aspects of marketing including strategic planning, advertising, promotion, public relations, product development, research and coordination with various parties involved.

 

Areas of Expertise:

– Seamless & effective communication

– Devising and presenting ideas and strategies

– Managing campaigns and activations

– Analyzing and tracking market trends and competition

 

Key Skills/ Competencies:

• Good team work and coordination skills
• Sound communication skills
• Commercial awareness
• Managing updates to key stakeholders in a time critical manner
• Bringing innovative ideas to the table
• Have the ambition to progress her/his career right to the top
• Building strong relationships inside and outside of the business

 

Duties:

– Develops, recommends and implements the long-term strategic marketing plan for the organisation

– Oversees advertising and promotion activities including ATL, BTL and digital

– Establishes marketing plans to align with strategic initiatives in coordination with the sales team

– Liaising with various ad, design and activation agencies

– Communicating business relevant information and providing structured feedback to senior management

 

Personal Skills:

– Ambitious

– Passionate

– Focused

– Hard Working

– Constant desire to learn