Job Description

As a one­man­army Product Marketing Manager, you will be responsible for the marketing activities at NIYO. Your
two areas of responsibility will be Brand and Audience.

Brand
Define and articulate our value propositions as they evolve continuously. Define in greater detail for specific
customer segments.
Work with design and content team to communicate our value propositions across all visual and content artifacts.
This includes all aspects of our website, apps, emails, marketing mailers, logo, blogs, newsletter, social media
interactions, etc.
Work with product development team to ensure that product adheres to brand promise.
Communicate the value proposition of the products to the sales team and develop the sales tools that support the
selling process.
Provide/Gather feedback on how the company is performing against the brand promise.

Audience
Manage content strategy. You will start with creating content yourself and over time hire team of content writers.
Drive inbound traffic strategy and manage SEO, PPC, PR and offline media campaigns.
Own key customer engagement metrics and optimize campaigns as required.
Manage social presence and customer engagement on these channels.

Requirements
5 years of consumer product marketing experience with at least 2 years experience in online products
Bachelor’s in business or marketing
Very strong written communication skills
Excellent people and management skills to interact with staff, colleagues and cross­functional teams, and third
parties.
Overall be scrappy. Do whatever it takes to build audience, engage with them and leave a positive impression about
our products and brand

Job Location
Bangalore

About NIYO

Niyo is a stealth mode fin­tech startup based out of Bangalore. NIYO works in employee benefits management
space. NIYO aspires to be the banking app for Salaried class people in India and abroad. NIYO is piloting its products
with marquee corporates in Bangalore and will be public very soon.
Skills