The Marketing Specialist is responsible for implementing successful integrated marketing campaigns in support of our lead generation and brand building objectives. The Marketing Specialist should be both tactical & strategic to help achieve revenue goals.
· Good Understanding of Google adwords, lead generation & ROI
· SMM knowledge
· Strong written & verbal skills
· Knowledge of marketing automation tools
Smart Fresher or a Junior Executive ( < 2ys Experience) who can think out of the box and is comfortable working in a startup environment.
· Work closely with the sales, and corporate marketing teams to develop and implement targeted marketing plans
· Plan, implement, analyze the use of digital marketing programs
· Work with internal teams to develop highly targeted and relevant collaterals
· Web Site content administration
· Implement & Analyze (with continual improvements) AdWords
· Implement SEO & SEM best practices
· Improve prospect engagement
· Monitor lead conversions & improve lead generation