The Manager – Growth and Analytics is responsible for data-driven decision making and lead our inbound marketing efforts. Based in Mumbai, reporting will be to the Chief Business Officer.
- To examine our existing growth channels and explore new channels- online and offline, free and paid.
- To collaborate, conceptualize and implement high impact marketing strategies to generate demand and qualified leads.
- To create new programs, techniques, approaches to drive leads and growth.
- To grow our customer base by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
- To manage web/mobile analytics and be the company expert on visitor behaviour.
- To implement & optimize SEO, SEM, social, re targeting programs & the marketing funnel.
- To set-up, QA, and run A/B tests across all of the company’s marketing activities.
- To track user metrics to inform decision making.
Essential Skills Required
- Knowledge and hands on experience of the following is a must:
- Email Marketing
- Social Media Marketing
- A/B Testing
- Google Analytics
- Attention to detail.
- Must have a knack for technical work and be comfortable with basic code injection.
- Must have excellent interpersonal skills.
Desired Educational Qualification And Experience
- B. Tech. From IIT or tier 1 college with a minimum of 60%.
- 1 – 3 years work experience in web driven business model. (ref:iimjobs.com)