Role 1 : Online/Digital Marketing
Manage both on-page SEO and off-page SEO for the company
Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
Manage and improve organic search engine performance and goal-setting based on click through rates, traffic, and conversions.
Stay up-to-date with the latest trends and changes with SEO and major search engines.
Manage the strategy and setup of all paid campaigns.
Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
JD2 -Social Media Skills (SMS / SMM)
Build and manage the companies social media profiles and presence, including Facebook, Twitter, Pinterest, and additional channels that may be deemed relevant.
Create shareable content appropriate for specific networks to spread both our brand and our content.
Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
Run regular social promotions and campaigns and track their success (e.g. Twitter chats, LinkedIn discussions, etc.).
Work alongside other marketers and content marketers to help distribute content that educates and entertains our audience and supports marketing goals.
Drive consistent, relevant traffic and leads from our social network presence.
Explore new ways to engage and identify new social networks to reach our target buyers.
Track, measure, and analyze all initiatives to report on social media ROI.
Manage various email/SMS campaigns, including the template designs, calls-to-action, and content used in our email sends.
Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
Develop documentation and road maps for processes, A/B tests, and promotions that succeed through email
Developing and maintain dynamic, responsive websites across all platforms and browsers
Experience in web and graphics designing
Strong working knowledge of WordPress custom development with good logical and coding skills.
Experience in catalog Design, Newsletter design, landing page, email template design etc.
Working knowledge of ec2 server, hosting management & security
Working knowledge of SVN, CDN
Staying updated on the latest trends in web technology and design
Design and implement new features, enhancements, and content of existing websites
Analyzing the requirements of a project
Ensure designing and coding quality meets industry standards
Salary: best in industry
Industry:Export / Import
Functional Area:Marketing , Advertising , MR , PR , Media Planning
Role Category:Online/Digital Marketing
Role:Social Media Marketing Manager