PPC , online branding & PR , lead generation , blogs , forums; Exp: 5-8 years; 5-8 years of related experience Skills & Responsibilities Online Marketing Manager will be responsible for setting strategies for website development and growth based on traffic & SEO. Conceptualize, execute and manage Social Media Marketing initiatives, CPC campaigns, E-mail Marketing, Online Deals and Promotions, Coupons and Viral Marketing. Traffic building across product verticals using analytics to map, analyze user data, interpret online user behavior and measuring ROI across the digital media. Setting strategies and managing SEM, PPC, affiliate marketing, online branding & PR, lead generation, blogs, forums, webinars, mobile marketing to achieve higher page views and unique visitors. Work closely with the content, design, production, quality assurance and IT teams to ensure a high-quality customer experience. Managing media buying and tracking online campaigns. Identify, execute and manage potential business alliances. Identifying high-growth and high-revenue opportunities and taking a lead on executing them. Ensuring growth of traffic, revenue, conversion rate and revenue per visitor (RPV).