Drive the Digital marketing activities of fashion across all online media. The person would be responsible
for developing & executing online marketing campaigns / initiatives with the goal of increasing brand
awareness, engagement and revenue. A data-driven marketer who is passionate about delivering business
performance through online marketing.
We want to use innovative digital strategies and not just ad-spend
to acquire users.
Key Responsibilities
- Spearheading the entire Digital Marketing activities
of fashion
- Goal – Drive traffic to the website of potential customers looking for services, with
the metric being number of requests submitted and not visits
- Define online advertising strategy
and creation of multichannel advertising campaigns
- Google SEM, Facebook (paid ads, engagement on
groups) across our service offerings
- Create, manage, optimize ad spend across these in a data driven
approach
- Conversion funnel optimization based on changes in adwords, targeting, bidding, choice
of landing page etc
- Strategizing, Planning & Executing activities for all SEO / SEM / SMO /
SMM / ORM / Apps marketing
- Responsible for Optimizing web traffic and performance metrics like CTR,
engagement, lead generation, conversion, site ranking and open rates / opt-outs.
strategies to drive higher returns
- Developing highly effective & creative demand generation
initiatives
- Constantly innovate on channels and
Key Competencies
- In-depth knowledge and experience
about various products that aid in these efforts. Viz Google AdWords, Facebook ads internal tool
in managing and optimizing SEM and Facebook campaigns across online channels to accomplish business goals
Certified in Advance Search as a Google Adwords professional and in Web-Analytics as a Google Analytics
Professional (preferable)
- Passion for marketing consumer internet product, strong analytics driven
approach combined with eagerness to talk to users and create the best campaigns
innovative customer acquisition through digital marketing in/for a product startup is preferred
communication (Verbal and Written)
- Self-starter and ability to work with minimum supervision
- Good
knowledge about website design and UI / UX
- Team Player, flexible and open to changing priorities.
Education Details
tion- UG: Any Graduate – Any Specialization
Industry: IT-Software
/ Software Services
- Functional Area: Marketing , Advertising , MR ,
PR , Media Planning
- Role Category:Senior Management
- Role:Head/VP/GM/ Mgr-Online/Digital
- Marketing