Digital Marketing

Senior Managerhead – Digital Marketing at OKDA SOLUTIONS in ahmedabad Full Time

Job description

Drive the Digital marketing activities of fashion across all online media. The person would be responsible
for developing & executing online marketing campaigns / initiatives with the goal of increasing brand
awareness, engagement and revenue. A data-driven marketer who is passionate about delivering business
performance through online marketing.

We want to use innovative digital strategies and not just ad-spend
to acquire users.

Key Responsibilities

  • Spearheading the entire Digital Marketing activities

of fashion

  • Goal – Drive traffic to the website of potential customers looking for services, with

the metric being number of requests submitted and not visits

  • Define online advertising strategy

and creation of multichannel advertising campaigns

  • Google SEM, Facebook (paid ads, engagement on

groups) across our service offerings

  • Create, manage, optimize ad spend across these in a data driven


  • Conversion funnel optimization based on changes in adwords, targeting, bidding, choice

of landing page etc

  • Strategizing, Planning & Executing activities for all SEO / SEM / SMO /

SMM / ORM / Apps marketing

  • Responsible for Optimizing web traffic and performance metrics like CTR,

engagement, lead generation, conversion, site ranking and open rates / opt-outs.

  • Email marketing

strategies to drive higher returns

  • Developing highly effective & creative demand generation


  • Constantly innovate on channels and

Key Competencies

  • In-depth knowledge and experience

about various products that aid in these efforts. Viz Google AdWords, Facebook ads internal tool

  • Experience

in managing and optimizing SEM and Facebook campaigns across online channels to accomplish business goals

Certified in Advance Search as a Google Adwords professional and in Web-Analytics as a Google Analytics
Professional (preferable)

  • Passion for marketing consumer internet product, strong analytics driven

approach combined with eagerness to talk to users and create the best campaigns

  • Experience of driving

innovative customer acquisition through digital marketing in/for a product startup is preferred

  • Strong

communication (Verbal and Written)

  • Self-starter and ability to work with minimum supervision
  • Good

knowledge about website design and UI / UX

  • Team Player, flexible and open to changing priorities.

Education Details
tion- UG: Any Graduate – Any Specialization
Industry: IT-Software
/ Software Services

  • Functional Area: Marketing , Advertising , MR ,

PR , Media Planning

  • Role Category:Senior Management
  • Role:Head/VP/GM/ Mgr-Online/Digital
  • Marketing


Information Technology and Services and Computer Software

Employment type



Entry level

Job function


Job Overview

  • Date Posted: Posted 6 years ago
  • Location: ahmedabad
  • Job Title: Senior Managerhead – Digital Marketing at OKDA SOLUTIONS in ahmedabad
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