Drive the Digital marketing activities of fashion across all online media. The person would be responsible
for developing & executing online marketing campaigns / initiatives with the goal of increasing brand
awareness, engagement and revenue. A data-driven marketer who is passionate about delivering business
performance through online marketing.

We want to use innovative digital strategies and not just ad-spend
to acquire users.

Key Responsibilities

• Spearheading the entire Digital Marketing activities

of fashion

• Goal – Drive traffic to the website of potential customers looking for services, with

the metric being number of requests submitted and not visits

• Define online advertising strategy

and creation of multichannel advertising campaigns

• Google SEM, Facebook (paid ads, engagement on

groups) across our service offerings

• Create, manage, optimize ad spend across these in a data driven

approach

• Conversion funnel optimization based on changes in adwords, targeting, bidding, choice

of landing page etc

• Strategizing, Planning & Executing activities for all SEO / SEM / SMO /

SMM / ORM / Apps marketing

• Responsible for Optimizing web traffic and performance metrics like CTR,

engagement, lead generation, conversion, site ranking and open rates / opt-outs.

• Email marketing

strategies to drive higher returns

• Developing highly effective & creative demand generation

initiatives

• Constantly innovate on channels and

Key Competencies

• In-depth knowledge and experience

about various products that aid in these efforts. Viz Google AdWords, Facebook ads internal tool

• Experience

in managing and optimizing SEM and Facebook campaigns across online channels to accomplish business goals

Certified in Advance Search as a Google Adwords professional and in Web-Analytics as a Google Analytics
Professional (preferable)

• Passion for marketing consumer internet product, strong analytics driven

approach combined with eagerness to talk to users and create the best campaigns

• Experience of driving

innovative customer acquisition through digital marketing in/for a product startup is preferred

• Strong

communication (Verbal and Written)

• Self-starter and ability to work with minimum supervision
• Good

knowledge about website design and UI / UX

• Team Player, flexible and open to changing priorities.

Education Details
tion- UG: Any Graduate – Any Specialization
Industry: IT-Software
/ Software Services

• Functional Area: Marketing , Advertising , MR ,

PR , Media Planning

• Role Category:Senior Management
• Role:Head/VP/GM/ Mgr-Online/Digital
• Marketing