Exp: 5-10 years; Suggest, develop, and execute ideal online marketing strategies for our products and services, and also to measure the effectiveness of online marketing/advertising programs for optimum brand awareness, engagement, and generate revenue.Aiming at using innovative and updated digital strategies and not just ad-spend to acquire users.Spearheading the digital marketing activities by leading a team of SEOs, social media marketers, content developers with appropriate task delegation.Create (budget), manage, and optimise ad-spend across the spectrum in a data-driven approach.Optimising the web traffic and performance metrics of site merchandising, CTR, lead generation, engagement, conversion, ranking etc.Co-ordinating with frontline SEO, SEM, SMM vendors to plan, implement, and review marketing campaigns.Providing daily, weekly, monthly reports and statistics to monitor and readjust online marketing programs to maximise growth.Desired candidateA self-starter with strong verbal and written communication, creative, proactive, analytical and passionate about delivering businessMinimum 5 years of relevant work experience specifically in online marketing / MR.Should possess high-level expertise in defining winning online advertising strategies.Ability to analyse data quantitatively and use customer/market research data and metrics to identify opportunities, make assumptions, and assess the efficacy of online marketing campaigns.Successful track record of handling multiple online marketing projects by delivering considerable traffic and revenue.Baseline knowledge of online marketing technologies/tools as SEO, SEM, SMO, SMM, mail marketing, App marketing, AdWords, ad designing concepts etc.
Desired Skills and Experience
handling multiple online marketing projects , merchandising ,CTR , lead generation , conversion , ranking , digital marketing activities
- Marketing and Advertising
- Online Media