Comprehensive understanding of web and marketing metrics and tracking mechanisms

Experience with a range of systems, including Omniture Site Catalyst (essential), Discover on Premise (Visual Workstation), Google, Hitwise, Comscore, Neilson

A deep understanding of web analytics including customer segmentation, multi-variate analysis, modelling, search campaign analysis, and path analysis

Ability to interpret data and recommend action on a variety of analyses

Experience of carrying out research for website development

Ability to manage multiple projects and changing priorities effectively in a complex, fast-paced business environment with strict deadlines

A working knowledge of relevant Data Protection legislation

Display a flexible and creative approach to problem solving

Keen interest in the internet and other emerging media and for understanding global media developments

A good understanding of search and SEO

Ability to work on own initiative and without close supervision

Excellent written and verbal communication skills Good at working with multi-disciplined teams