Exp: 2-6 years; We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.ResponsibilitiesTo lead a team of SEO Specialists and manage current clients.Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaignsShould be able to improve brand and site visibility within major search engines for important keyword phrases and increase organic traffic.Design, build and maintain our social media presenceTo increase site authority through trusted and natural link building, and meeting/surpassing client conversion goals.To train existing team on the latest developments in SEO.Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Identify trends and insights, and optimize spend and performance based on the insightsBrainstorm new and creative growth strategiesPlan, execute, and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experienceUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsCollaborate with agencies and other vendor partnersEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriateCreate reports, SEO audits for the company & manage SEO tools for the company.
Desired Skills and Experience
marketing database , Digital Marketing , social media and display advertising , advertising campaigns , able to improve brand
- Information Technology and Services
- Computer Software