Basic professional qualification:-
Roles And Responsibilities
Ability to manage multiple projects.
Managing all SEO off-page activities.
Increasing traffic to websites (clients websites and company owned)through organic search listings and generate leads from the website.
Continually monitoring organic search rankings to increase traffic.
Researching keywords using tools.
On site and off site SEO work,Maintain Blog and Forum which should be regularly updated.
Should have good knowledge of Social Network ( Face book,Twitter) Marketing. Fan Page building and Twitter updates.
Stay on top of current search engine news, trends, SEO practices, and emerging items of interest.
Strong knowledge of Search Engine algorithms ranking strategies.
Online promotion various other mediums (web directories etc) ,should know link building activities.
Experience in Lead Generation Campaigns online would be added advantage.
Take responsibility for the projects and take ownership.