Job description

The incumbent would be required to cover all technical aspects of Digital Marketing like Online Advertising (Google SEM/ Facebook Ads/ Display/ etc), Search Engine Optimization, Email Marketing, etc.Key Responsibilities

• Devise online strategy for meeting goals as specified by client (higher traffic/ customer acquisition/revenue generation/ etc)
• Achieve higher ROI on Advertising Spend through data driven Ads Optimization (Google SEM/ Facebook Advertising/ Display/ Affiliate/ etc)
• Stay up to date with new tools in the industry in all domains (advertising/SEO/ email marketing/ etc) &train the internal team to adopt the latest best practices
• Engage with clients in coordination with the Account Management team to explain the technical aspects
• Implement a data driven & analytical approach for delivering business goals for clients
• Set up processes for reducing errors in the execution of ad campaigns & other processes
• Build a culture of innovation and learning in the team

Knowledge/ Skill Set Required

• Completely Result Oriented; obsessed with metrics.
• Data-driven decision process and strong analytical skills.
• An understanding of all channels of digital marketing.
• Excellent Communication Skills
• Analytical approach to Problem Solving
• Knowledge about Google SEM, Facebook Advertising, SEO, Email Marketing, Display Advertising, etc
• A constant drive towards learning new techniques & tools

Educational Qualifications : B Tech from a Tier 1 College Preferred (IITs/ BITS/ etc)Work Experience : 2 to 5 years of relevant work experience (ref:iimjobs.com)