Job Description

Responsible for improving SAGlobal’s websites Organic & Paid search results. Create and launches SEO campaigns, identifies areas of improvement, runs PPC campaigns, and attempts to improve the Website’s site rankings in major search engines.

Roles & Responsibilities:

• Develop and implement effective SEO Strategies for various in-house websites (Organic & Paid)
• Perform keyword research and analysis from Google AdWords tool and other commonly used keyword tools
• Implement optimized titles, Meta tags, internal linking & content optimization for all website pages.
• Undertake Off-Page activities that include submissions on directories, social bookmarks, forums and reviews.
• Work with the development team to improve site structure, optimize page layout, indexing and rankings.
• Prepare detailed SEO reports.
• Monitor, on an on-going basis, SEO results and manage content to ensure continued high rankings
• The candidate must have a deep understanding of PPC (Pay-Per Click)
• Proficiency in handling Google AdWords, Facebook and Bing Paid Search Marketing.
• Identify the least expensive but most powerful and profitable keywords for Websites.
• Responsible for campaign managements and deliveries.
• Proactively make strategic PPC campaign recommendations
• Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns
• Monitor campaign results, analyze key metrics, and optimize click-through and conversion rates
• Optimize landing pages for search engine quality score
• Email marketing campaigns
• Regularly evaluating and reporting on website & promotional activity

Key Skills & Requirements:

• Minimum of 3 years of search engine optimization and pay-per click experience
• Must have knowledge of Google AdWords, Facebook and Bing Ads
• Experience managing SEO for various In-House websites
• Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach
• Ability to compile and analyze search data and metrics and make decisions regarding campaign direction
• Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
• Strong oral and written English communication skills
• Excellent analytical and strategy skills
• Ability to work independently and within a team environment
• Strong independent decision-making, organizational, planning and problem-solving skills
• Google Analytics and AdWords certification is Good
• Basic Understanding of CMS (Joomla) as well as experience using SalesFusion (marketing automation software) or similar would be a great.
• Good knowledge of excel.