Position Responsibilities:

The Social Media Specialist is responsible for the development, execution, and success of digital strategies on multiple accounts.

The key responsibilities will be –

·       Ability to write great engaging copy in a real time environment that can stimulate user interaction, discussion and engagement

·       Deliver real time content within relevant social spaces which dynamically engages the audience

·       Responsibility for hands on interaction within social media sites such as facebook, twitter etc

·       Responsibility for hands on interaction with off-site social properties –blogs, official social media pages, forums etc

·       Use of a toolkit to measure and monitor social activity- determine what works, tweak and improve content, communications etc

·       Maintain close links with other parts of the organization to ensure aligned marketing and online marketing strategy is being delivered

·       Respond and react to changes within social networks – changes in functionality, methods of engagement etc

·       Use great web etiquette to ensure the right message is delivered through the right channels without offending or annoying anyone

·       Creative input on content, ideas on social media viral marketing

·       Work closely with the offline marketing and online marketing team  to ensure coherent delivery of activities aligned to strategic objectives

aspects of digital communications – Search, Social Media, User Generated Media, Multimedia, Blogging and Web Presence.

SKILLS: An organized and enterprising individual with a positive attitude. Should have the ability to multi-task, work in fast paced & deadline oriented environment, be self-motivated, and possess strong communication skills – written, verbal and presentation and analytical skills –MS Excel, social tools. Should also be a good team player.